In March 1947, after years of experience in the leather industry, Cav. Orlando Leone established LEONE SPORT, Milan’s sportswear factory.              

The passion for football and especially for boxing led the founder to produce equipment for these sports.

That’s how football items, mostly balls and shoes, started to be commercialized under the brand “PAROLA”. Among the most important teams, Inter A.C. Milan and Juventus were using the famous 18 leather-coloured panels football and players such as Antognoni, Angelillo and Scirea were the first to wear LEONE shoes.

Even in boxing LEONE soon became a market leader.

There was no fighter at that time who didn’t wear LEONE gloves.

Ever since, the LEONE brand stepped into boxing rings all over Italy, again and again, also offering its production experience to new overseas emerging sports,  such as Kick Boxing, Thai boxing  and Savate. In the last few years, LEONE SPORT company has also opened new markets in Switzerland, France, Portugal, Spain and Brazil, strengthening its own leadership as an Italian brand in the combat sports’ industry. The company has now reached the management of the third generation of LEONE’s family, which intends to follow the path once taken, keeping on improving its own business.